On The Cover:
CONNECTING FROM THE FARM
Sisters Ericka and Jaime Wilson use social media to bridge the gap between dairy farmers and consumers.
More from this issue
Taste, quality and community
For Ontario dairy farmers, producing high-quality milk is only part of the equation.
Maintaining strong consumer confidence in milk and dairy products is equally important, particularly as consumers are faced with more food choices than ever before. That is why Dairy Farmers of Ontario (DFO) invests in ongoing consumer research to understand how Ontarians feel about dairy, what motivates their purchasing decisions and which messages are most effective at strengthening their connection to milk.
Sponsorships build lasting affinity for Ontario milk
In an evolving media landscape, brands and organizations are no longer built through awareness alone. They’re built through experiences. For Ontario dairy, sponsorships have become a powerful way to move beyond traditional channels, reaching audiences in more meaningful and memorable ways.
Integrated, insightful, impactful: DFO's approach to consumer marketing
Dairy Farmers of Ontario (DFO) connects with consumers across the province through a thoughtful, insight-driven approach that goes well beyond traditional advertising. By combining storytelling, integrated marketing and immersive experiences, the organization ensures milk remains relevant, meaningful and top of mind for Ontarians.
Back to basics calf care
Healthy calves are productive calves, and there are a variety of things producers can watch for as indicators that there might be a health problem in the herd.
